The Truth

The cake you buy today was baked today. Tomorrow's cake has not been made yet. That is the short version. The rest of this page walks through the shift that makes it true, and what happens to whatever is still on the shelf at close.

How we bake

Two bakes a day. The morning shift starts at 5 AM; the shelf opens at noon. The afternoon shift starts at 1 PM; the shelf refills at six.

Everything on the counter was made within the working day. A cake that does not sell today does not become a cake we sell tomorrow.

What we discard

At 9:30 PM the shelf closes. Anything unsold comes off it. It goes to staff, to neighbours, or to compost. Never back onto the display.

Last year, the cake that came off that shelf added up to this:

₹3,73,000

That is what the discipline costs us. What it buys is simple: a fresh cake on the shelf, every time you come in.

Who runs the kitchen

Ved Pal Dhar and Komila Dhar have been on the floor since 2001. They are the ones who set the discard rule, and they are the ones who enforce it at 9:30 every night. The shelf empties because they are still in the kitchen to make sure it does.

Most of the line has been with us for more than a decade. Turnover in the kitchen is the slowest part of our business, and we intend to keep it that way.